Next Chapter - Web

In Spring 2025, Legacy Leadership Forums, a Christian nonprofit client since 2015, hired me to promote their new “Next Chapter” Forum for Christian businessmen approaching retirement. What began as a single landing page in WordPress, built from provided copy and a rough mockup, quickly expanded after I discovered the content was only for a teaser page.

Through follow-up conversations, the scope grew into a multi-step funnel that required lead capture, a downloadable PDF, and a meeting scheduler. When the CEO suggested a same-page info collection followed by a second click to download a hidden PDF, I recommended a simpler flow: users submit their information, then move to a dedicated page where they can both download the PDF and schedule a meeting. This streamlined the user experience and simplified development.

I ultimately designed a four-page funnel in Systeme.io, integrating forms and calendar booking, and transformed the client’s Word document into a polished, branded digital flyer with a blurred preview that unlocked upon submission. The project expanded from one page to four fully functional pages plus two flyer versions, and generated 120 signups in the first month, 50% above the 80-signup goal.

Shown here are screenshots of the live pages and the first page of the downloadable PDF. The link to the live web page is here.